The Center for Rural Strategies conducted a workshop on communications planning at the Scottsdale gathering that was adapted from the Kellogg Foundation's on-line communications toolkit. You can investigate this issue further at this link. Grantees are welcome to contact Rural Strategies staff with communications questions and concerns.
In order for your communication efforts to be meaningful and worthwhile, you must have a plan. Otherwise, it's like traveling to a specific destination without a map. That route may be scenic, but you'll cast about indefinitely without getting any closer to your goal.
A strategic communications plan is a written document that lists your organization's specific goals and objectives. It requires a concerted effort among your staff, board members, and others to think strategically about where you want your organization to go and the communications activities (radio ads, billboards, public service announcements, etc.) you will undertake to achieve success. Just as your organization's overall strategic plan is a critical component for organizational success, so is your communications plan. A plan is essential, ensuring that your communications activities have the greatest potential for success.
The Foundation created a survey that will help you assess your communication activities and create a plan. The survey focuses on both internal and external communications activities. After you've completed the survey, you'll be presented with a summary page of your answers, which you can use in creating your communications plan. Begin the survey. |
