Communications Assessment

Overview:

This survey focuses on both internal and external communications activities. By internal communications, we mean the steps groups take to keep their members, donors, and supporters informed about their work. Internal communications tools include newsletters, web sites, mailings, magazines and other publications, and hotlines. By external communications, we mean the publicity relations activities groups rely upon to deliver their message to their target audiences (which may include members and supporters, but also include key decision-makers, other organizations and individuals, and the media). External communications tools include news releases, media events, speaking engagements, advertising campaigns, public service announcement campaigns, brochures, fact sheets and reports. There is frequent overlap between internal and external communications, but it helps to think of them separately when developing a communications strategy or determining how to improve an organization's overall communications capacity.

There are 28 questions on this survey. After you've completed the survey, you'll be presented with a summary page of your answers, which you can then use in creating your communications plan.

Begin the survey