Communications Assessment

OVERVIEW:

This survey focuses on both internal and external communications activities. By internal communications, we mean the steps groups take to keep their members, donors, and supporters informed about their work. Internal communications tools include newsletters, web sites, mailings, magazines and other publications, and hotlines. By external communications, we mean the publicity and public relations activities groups rely upon to deliver their message to their target audiences (which may include members and supporters, but also include key decision-makers, other organizations and individuals, and the media). External communications tools include news releases, media events, speaking engagements, advertising campaigns, public service announcement campaigns, brochures, fact sheets and reports. There is frequent overlap between internal and external communications, but it helps to think of them separately when developing a communications strategy or determining how to improve an organization's overall communications capacity.

1. Please provide some information about yourself

Your Name
Your Position
Organization Name
Your E-Mail
Your web site address
Are you currently a grantee of the Kellogg Foundation?

 Yes No

Do you have a grant proposal now under consideration by the Foundation?

 Yes No
   


INTERNAL COMMUNICATIONS

2. Overall, how would you rate your organization's effectiveness in communicating with your internal audiences?

Fair Poor Good Excellent

3. Which of the following best describes your staff's ability to fulfill internal communications needs?

Fair Poor Good Excellent

4. Please check what best describes the time your staff has available to plan and implement your organization's internal communications programs?.

More than enough time About the right amount of time Not nearly enough time No time

5. What, if any, best describes the barriers to planning and/or implementing your internal communications plans?

Lack of skills Lack of resources ($$, staff) Other organizational priorities No barriers exist Need more training Lack of time Other> If other, please explain