Communications Toolkit

-->

You are here: Evaluate

New Approaches to Evaluating Community Initiatives The Roundtable on Comprehensive Community Initiatives for Children and Families has created a volume that introduces some of the challenges facing CCI designers, funders, managers, and evaluators. This book is intended to help those who are currently struggling with these issues to understand, give context to, and frame their own dilemmas with greater clarity.

W.K. Kellogg Foundation Evaluation Handbook "This Evaluation Handbook is designed to encourage dialogue about the role evaluation should play at the project level." It provides a framework for thinking about evaluation as a relevant and useful program tool. Though it is written primarily for project directors who have direct responsibility for the ongoing evaluation of W.K. Kellogg Foundation-funded projects, project directors can use this handbook as a resource for other project. (requires free Acrobat PDF reader).

Evaluating Your Outreach Efforts This excerpt from the Benton foundation publication titled "Making Television Matter" outlines why one should evaluate a media project and lists several guidelines for evaluation, including how to hire an outside evaluator and how to conduct an evaluation in-house.

Using Film and Video for Development This publication from eCivicus explores the fact that film and video is a useful tool for advocacy, civic education and public awareness, and provides a powerful, participatory voice to the stakeholders of development processes.

Positioning Online This issue explores the past year and explores the messages and methodologies behind communicating in troubled times. Public relations professionals explain the tact and strategy behind communicating unfavorable news more often and with fewer resources, and a roundtable of public relations leaders discusses the economy's broad impact on their profession. Positioning Online introduces readers to a professional who knows and reinforces the value of differentiating her company from industry competitors, and the wisdom behind having a communications team around the world ready to handle any issue.

Evaluating the Content of Web sites - Guidelines for Educators This guidebook, written by the Environmental Education and Training Partnership (EETAP) outlines criteria for Web site content evaluation, guidelines for Web site construction and displays samples of evaluation guides.

Communication for Social Change: An Integrated Model for Measuring the Process and Its Outcomes This document identifies and elaborates on individual and social change outcomes that result from community dialogue and collective action.

The resources listed on these pages are for information purposes only.
Inclusion of a resource in this Toolkit does not imply an endorsement by the W.K. Kellogg Foundation.