Resources for Fundraising Planning

Ciconte, Barbara L.; Jacob, Jeanne G. Fundraising Basics: A Complete Guide. 2nd ed. Gaithersburg, MD: Aspen Publishers, 2001, xvii, 438 pages. 710 CIC (All libraries). Provies a thorough treatment of the fundraising effort, from establishing a philanthropic environment to working with consultants. Includes worksheets and apprendices.

Council on Foundations. Cultures of caring: Philanthropy in diverse American Communities. Washington, DC: Council on Foundations. 1999.305 p.

Foundation Center; Schladweiler, Kief (ed.). The Foundation Center's Guide to Grantseeking on the Web, 2001 ed. New York, NY; The Foundation Center. 2001. xii. 765 p.

Klein, Kim. Fundraising for Social Change. (4th ed, rev. and expanded). Chardon Press, 2001, 403 pages. 70 KLE 2001 (All libraries). Explains community-based fundraising techniques for small nonprofit groups. Recommends fundraising strategies that have been successful for low-budget groups.

Lant, Jeffrey L. Development Today: A Fund Raising Guide for Nonprofit Organizations (5th edition). JLA Publications, 1993, 298 pages. 710 LAN 1993 (New York, San Francisco, Atlanta). Guide for those who find fundraising a frustrating process. The author guides the reluctant fundraiser through a series of basic steps, such as the planning process, the documents required, the key people involved, and how to work with them. Includes a fundraising planning and implementation time-line and samples of cover letters, proposals, etc.

Seltzer, Michael. Securing Your Organization's Future: A Complete Guide to Fundraising Strategies (rev. edition). Foundation Center, 2001, 695 pages. 710 SEL REV (All libraries). A step-by-step approach to creating and sustaining a network of funding sources. Discusses major organizational tasks to address before applying for funding; techniques for approaching individuals and institutions for support; how to create a funding mix that succeeds.

Directories of Corporate Philanthropy
Corporate Foundation Directory, 2003. 25th ed. Farmington Hills, MI: Taft Group, 2003. Provides detailed descriptive profiles of 1,000 of the largest corporate charitable-giving programs in the US. Each company profiled makes annual contributions of at least $200,000, including nonmonetary donations. Indexed by headquarters state; operating and grant recipient location; type of grant; nonmonetary support; and recipient type. Also includes biographical indexes.

National Directory of Corporate Giving. 8th ed. New York, NY: Foundation Center, 2002. Profiles more than 3,300 corporations that make contributions to nonprofit organizations through corporate foundations or direct-giving programs. Entries provide a description of the company and its activities and specific information on giving programs and foundations, including: contact information, financial data (with assets, high and low gifts, and amount and number of employee matching gifts). Purpose and activities, limitations, types of support, application information, and sample grants (when available). Includes guidelines for grantseekers, a glossary, and bibliography.

Internet Sites & Resources

The process of researching individual donors can be long, labor-intensive and difficult. It involves networking, making contacts, and checking various news sources. Some of the following sites may help you in this process:

Ethics
Association of Professional Researchers for Advancement's Statement of
Ethics (www.aprahome.org/advancement/ethics.htm)

General Search Engines/Directories
AlltheWeb (www.alltheweb.com)
AltaVista (www.altavista.com)
Dogpile (www.dogpile.com)
Google (www.google.com)
Yahoo (www.yahoo.com)

News/Magazine Searches
Philanthropy Digest (www.fdncenter/org/pnd/)
Bizjournals.com (www.bizjournals.com/search.html)
Find Articles (www.findarticles.com)
Mag Portal.com (www.MagPortal.com). Magazine Article Search Engine Newspapers.com (www.newspapers.com). International directory of newspaper sites Regional Business Journals (www.bibliomaven.com/businessjournals.html)
CEO Wealth Meter (www.cnetivestor.com/ceometer/ceometer-1.asp). A list of top CEOs with their salaries and estimated annual compensation
Foundations Center's FAQs Researching Individual Donors (www.fdcenter.org). The Foundation Center's Frequently Asked Questions include sources for researching prospective individual donors.
Internet Prospector's People (www.internet-prospector.org). Biographical reference desk List of People, Wealth, & Gifts
The Giving Back Fund Foundations, a pool-asset community charitable foundation focusing primarily on the philanthropy of athletes and entertainers (www.givingback.org/GIVINGBACK/main/foundtaions.html).
Forbes.com (www.forbes.com/celebrity). Forbes Celebrity 100 (2001) that links to 100 of the Richest Celebrities Lists of People & Corporation (www.forbes.com/people). Links to 800 American CEOs, the Forbes 400 Richest Americans Fortune (www.fortune.com/powerwomen). 50 Most Powerful Women in Business Fortune.com (www.fortune.com/companies). Companies Home Page that provides access to company lists including the Fortune 500 list that can be browsed alphabetically by CEO name .
GoldSea 100 (www.goldsea.com/profiles/100/100.html). America's most successful Asian entrepreneurs
Hispanic Entrepreneurs 100 (www.hispaniconline.com). Top Companies owned by Hispanics
GuideStar (www.guidestar.org). The Donor's Guide to the Charitable Universe, a dbase of more than 700,000 nonprofit organizations. Includes access to IRS Form 990 (nonprofit organizations) and 990-PF (private foundations)

Corporate Executives
Hoover's Online - The Business Network (www.hoovers.com). Search public and private companies by name and executives. Provides access to all SEC filings

Ensure the Effectiveness of Your Organization's Mission
August 18-20, 2003
The Performance Institute, Arlington, Va.

As a communications professional working for an association, you are challenged on a daily basis to remain informed of the needs and concerns of your membership while also distinguishing your association's message from a field of diverse membership-based organizations. While communications professionals have an enormous and varied selection of communications tools, limited budgets constrain their options.

Within the constantly changing environment in which you communicate, you need to equip yourself with tools and techniques to advance your association's mission, advocate on behalf of your members, and ensure coordinated communications among the management, staff, and board members. You are invited to attend Strategic Communications for Associations and Membership-Based Organizations, taking place in Arlington, VA on August 18-20, 2003, to acquire the skills to improve your organization's strategic communication.

By Attending This Practicum You Will:
Distinguish Your Association's Message from the Field of Diverse Membership-Based Organizations
Develop a Strategic Communications Plan
Devise and Implement a Strategic Communications Plan for Reaching Internal and External Audiences
Utilize Strategic Communications to Advocate on Behalf of Your Members
Promote your Organization's Message to the Media and the Public
Establish a Productive Relationship with the Media
EstablishYour Organization as a Crucial Information Resource and Prepare and Equip Yourself for Calls from the Media
Successful Branding Strategies
Promote Your organization's Existence and Implement a Branding Strategy that Distinguishes Your Association

Be sure to sign up for the pre-conference workshop "Traditional Message Delivery in Associations."

This interactive half-day workshop will provide practical strategies for writing effective press releases and direct mail pieces. You'll leave with new techniques for making your writing cut through the clutter of competing messages.

A process for organizing copy so it's easier to read--and write
Mastering a structure that's designed to engage and persuade

We hope you will join us to explore the latest in Performance Measure in Government. Space will be limited for this event so please register yourself and your team today by calling Bret Johnson at 703-894-0481. You can also email any questions or your registration to johnson@performanceweb.org.