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Develop a Plan

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Strategic Communications for Nonprofit Organizations : Seven Steps to Creating a Successful Plan (Nonprofit Law, Finance, and Management Series) by Janel M. Radtke is a comprehensive, hands-on guide targeted to helping nonprofit organizations get their message across.
The Hindustan Times On-line offers an article on how to create a virtual communication plan for a virtual company in "Managing your Virtual Company : Create a Communication Plan."
The National School Boards Foundation, through the NSBA's Institute for the Transfer of Technology to Ecuation, has created an Education Leadership Toolkit. This Toolkit includes information on creating a communication plan.
The website for Northern Illinois University contains the publication: Crisis Communication Plan: A Blue Print for Crisis Communication created by Sandra K. Clawson Freeo.
The Communication Plan: The Heart of Strategic Communication by Lester R. Potter lays out a ten-step strategic communication plan that aligns communication with business strategies and achieves measurable results. It contains simple, practical, easy-to-follow information that you can put to use immediately.
The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, Build Membership, Change Public Policy, Handle Crises, and More! A complete and flexible guide to strategic planning —specifically designed for nonprofits.
The Huron River Watershed Council documented their efforts to develop a communications plan, which is reprinted here with permission from the HRWC and the EPA.
A strategic communications plan is a written document you develop that lists your organization's specific goals and objectives. It requires a concerted effort among your staff, board members and others to think strategically about where you want your organization to go and the communications activities (radio ads, billboards, public service announcements, etc.) you will undertake to achieve success. Just as your organization's overall strategic plan is a critical component in your organization's functioning, so is your communications plan. A plan is essential and ensures that your communications activities have the greatest potential for success. View Communications Template
Mapping Competencies for Communication for Development and Social Change: Turning Knowledge, Skills, and Attitudes Into Action is information based on Competencies: Communication for Development and Social Change conference held at the Rockefeller Foundation Bellagio Study and Conference Center, Bellagio, Italy January 28 - February 1, 2002

The resources listed on these pages are for information purposes only.
Inclusion of a resource in this Toolkit does not imply an endorsement by the W.K. Kellogg Foundation.