Ensure the Effectiveness of Your Organization's Mission
August 18-20, 2003
The Performance Institute, Arlington, Va.

As a communications professional working for an association, you are challenged on a daily basis to remain informed of the needs and concerns of your membership while also distinguishing your association's message from a field of diverse membership-based organizations. While communications professionals have an enormous and varied selection of communications tools, limited budgets constrain their options.

Within the constantly changing environment in which you communicate, you need to equip yourself with tools and techniques to advance your association's mission, advocate on behalf of your members, and ensure coordinated communications among the management, staff, and board members. You are invited to attend Strategic Communications for Associations and Membership-Based Organizations, taking place in Arlington, VA on August 18-20, 2003, to acquire the skills to improve your organization's strategic communication.

By Attending This Practicum You Will:
Distinguish Your Association's Message from the Field of Diverse Membership-Based Organizations
Develop a Strategic Communications Plan
Devise and Implement a Strategic Communications Plan for Reaching Internal and External Audiences
Utilize Strategic Communications to Advocate on Behalf of Your Members
Promote your Organization's Message to the Media and the Public
Establish a Productive Relationship with the Media
EstablishYour Organization as a Crucial Information Resource and Prepare and Equip Yourself for Calls from the Media
Successful Branding Strategies
Promote Your organization's Existence and Implement a Branding Strategy that Distinguishes Your Association

Be sure to sign up for the pre-conference workshop "Traditional Message Delivery in Associations."

This interactive half-day workshop will provide practical strategies for writing effective press releases and direct mail pieces. You'll leave with new techniques for making your writing cut through the clutter of competing messages.

A process for organizing copy so it's easier to read--and write
Mastering a structure that's designed to engage and persuade

We hope you will join us to explore the latest in Performance Measure in Government. Space will be limited for this event so please register yourself and your team today by calling Bret Johnson at 703-894-0481. You can also email any questions or your registration to johnson@performanceweb.org.