Tools

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Direct Mail

Chamberbiz.com offers guidelines for making sure your direct mail campaign is effective.

The US Postal Services offers a number of publications on nonprofit bulk mail. "Business Mail 101" offers a primer on using bulk mail.

More direct mail resources...

E-Mail

Disconnected: The First Nonprofit Email Survey Michael C. Gilbert provides the results of Gilbert Research's, a project of the Gilbert Center, first Nonprofit Email Survey.

The Email Savvy Organization A new feature by Michael C. Gilbert at Nonprofit Online News on the subject of email practices by nonprofit organizations.

More e-mail resources...

Online Communities

The Online Community Report is a free twice-monthly e-mail newsletter covering current events and trends in online communities.

"How to Build an Online Community: Creating Community: The Actuality; not the Buzzword" This article by Esther Schindler offers an important look into the definition of "online community" and information on how to best build one.

More online communities resources...

Web Sites

Building an Effective Web Site: This multi-part article from ONE/Northwest provides a good primer on developing a web site.

"Connect for Kids, an award-winning project of the Benton Foundation, offers a public space on the Internet for adults —parents, grandparents, educators, policymakers and others—who want to make their communities work for kids.

More web sites resources...

Events

"Nonprofit Organizations Are Starting to Put Online Events to the Test" This article from the Chronicle of Philanthropy provides information on non-profits using the Internet to bring people together.

More events resources...

Media

The Benton Foundation, as part of its Communications Capacity Building Program, offers a web site with information and links designed to help nonprofits build and sustain relationships with media organizations to promote your cause and advance your mission.

The Community for Creative Non-Violence offers a primer on "Managing the Media."

More media resources......

The resources listed on these pages are for information purposes only.
Inclusion of a resource in this Toolkit does not imply an endorsement by the W.K. Kellogg Foundation.