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Media Campaigns

The Benton Foundation, as part of its Communications Capacity Building Program, offers a web site with information and links designed to help nonprofits build and sustain relationships with media organizations to promote your cause and advance your mission.

The Community for Creative Non-Violence offers a primer on "Managing the Media."

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Media Placements

The American Society of Association Executives offers a searchable database to locate national and local media in your area.

The Media Alliance defines different types of reporters and why kinds of stories they are looking for in Develop a Media List.

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Press Conferences

The Center for Community Change offers a case study on how to stage an effective press conference involving Tennessee's Save Our Cumberland Mountain organization (page 37).

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Press Releases

"10 Ways to Meet Journalists' Needs Online" Journalist Amy Gahran offers organizations with web sites 10 tips on how to make press releases and other information easily accessible for journalists.

The Biodivesity Project knows there is more than one way to reach the public and offers information on media with "Getting the Message Out: Pathways to the Public."

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The resources listed on these pages are for information purposes only.
Inclusion of a resource in this Toolkit does not imply an endorsement by the W.K. Kellogg Foundation.