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Building an Effective Web Site: This multi-part article from ONE/Northwest provides a good primer on developing a web site.

"Connect for Kids, an award-winning project of the Benton Foundation, offers a public space on the Internet for adults —parents, grandparents, educators, policymakers and others—who want to make their communities work for kids.

Collecting clips can give you a basic idea of how well your message is getting out, but it doesn’t provide you with the big picture. Several clipping services have started offering in-depth quantitative and qualitative clip analyses. Find out if this could work for you in the article “Analyzing Press Clippings” from the July 16, 2001 issue of PRWeek. Go to www.prweek.com for more info. Many PRWeek articles are available at www.nexis.com.

A Good Web Site for Marketing Tips for Nonprofits Why would nonprofit organizations want to market? So people will know about their mission and programs. All have something they want others to know about: they need to do marketing in order to fulfill their mission," so says the Internet Nonprofit Center which publishes the Nonprofit FAQ, a resource of information provided by participants in online discussions about nonprofits and their work. The Nonprofit FAQ provides a lot of valuable marketing tips. Here are just a few of the topic areas: What is marketing: A brief introduction to the concept. How can one attract attention to a new Web site? How to get celebrities to help . What is cause marketing? What must be in an Annual Report? Why would nonprofits want to market? "Why would nonprofit organizations want to market? So people will know about their mission and programs. All have something they want others to know about: they need to do marketing in order to fulfill their mission," so says the Internet Nonprofit Center which publishes the Nonprofit FAQ, a resource of information provided by participants in online discussions about nonprofits and their work. The Nonprofit FAQ provides a lot of valuable marketing tips. Here are just a few of the topic areas: * What is marketing: A brief introduction to the concept * How can one attract attention to a new Web site? * How to get celebrities to help * What is cause marketing? * What must be in an Annual Report? * Why would nonprofits want to market? Visit http://www.nonprofits.org/npofaq/keywords/2n.html for more.

The Technology Support Index (TSI) assessment is a tool for schools and districts to profile their technology support programs and to provide solutions based on those unique profiles.

Building on a Better Foundation: A Toolkit for Creating an Inclusive Grantmaking Organization" is the collaborative effort of four regional associations of grantmakers (RAGs) across the country-Donors Forum of Chicago, Minnesota Council on Foundations, New York Regional Association of Grantmakers and Northern California Grantmakers. The toolkit is designed to help grantmakers address diversity issues in their work. Based on a diversity framework, the toolkit looks at diversity from the perspective of a grantmaker's various roles: as a funder, as an employer (of volunteers and boards as well as paid staff), as a business, and as a stakeholder in the community. For each role, the toolkit offers questions for discussion, action steps, and examples of how grantmakers are succeeding in addressing diversity issues. The toolkit is available online at each RAGs' Web site: http://www.mcf.org/mcf/resource/diversity.htm, http://www.donorsforum.org/pubs/pubsub.html#diversity, http://www.nyrag.org/info-url2323/info-url_show.htm?doc_id=40875, http://www.ncg.org/philanthropy/abou_toolkit.html.

Synergos and its partners mobilize resources and bridge social and economic divides to reduce poverty and increase equity around the world.

Grantcraft is a source of practical wisdom from grant makers on the tools and techniques of effective grant making. GrantCraft offers guides, videos and case studies that present the practitioner's view of philanthropy on various subjects.

The following is a bibliography and compilation of useful resources for fundraising planning.

Publication Bibliographies & Internet Resources

Resources for Fundraising Planning

Ciconte, Barbara L.; Jacob, Jeanne G. Fundraising Basics: A Complete Guide. 2nd ed. Gaithersburg, MD: Aspen Publishers, 2001, xvii, 438 pages. 710 CIC (All libraries). Provies a thorough treatment of the fundraising effort, from establishing a philanthropic environment to working with consultants. Includes worksheets and apprendices.

Council on Foundations. Cultures of caring: Philanthropy in diverse American Communities. Washington, DC: Council on Foundations. 1999.305 p.

Foundation Center; Schladweiler, Kief (ed.). The Foundation Center's Guide to Grantseeking on the Web, 2001 ed. New York, NY; The Foundation Center. 2001. xii. 765 p.

Klein, Kim. Fundraising for Social Change. (4th ed, rev. and expanded). Chardon Press, 2001, 403 pages. 70 KLE 2001 (All libraries). Explains community-based fundraising techniques for small nonprofit groups. Recommends fundraising strategies that have been successful for low-budget groups.

Lant, Jeffrey L. Development Today: A Fund Raising Guide for Nonprofit Organizations (5th edition). JLA Publications, 1993, 298 pages. 710 LAN 1993 (New York, San Francisco, Atlanta). Guide for those who find fundraising a frustrating process. The author guides the reluctant fundraiser through a series of basic steps, such as the planning process, the documents required, the key people involved, and how to work with them. Includes a fundraising planning and implementation time-line and samples of cover letters, proposals, etc.

Seltzer, Michael. Securing Your Organization's Future: A Complete Guide to Fundraising Strategies (rev. edition). Foundation Center, 2001, 695 pages. 710 SEL REV (All libraries). A step-by-step approach to creating and sustaining a network of funding sources. Discusses major organizational tasks to address before applying for funding; techniques for approaching individuals and institutions for support; how to create a funding mix that succeeds.

Directories of Corporate Philanthropy
Corporate Foundation Directory, 2003. 25th ed. Farmington Hills, MI: Taft Group, 2003. Provides detailed descriptive profiles of 1,000 of the largest corporate charitable-giving programs in the US. Each company profiled makes annual contributions of at least $200,000, including nonmonetary donations. Indexed by headquarters state; operating and grant recipient location; type of grant; nonmonetary support; and recipient type. Also includes biographical indexes.

National Directory of Corporate Giving. 8th ed. New York, NY: Foundation Center, 2002. Profiles more than 3,300 corporations that make contributions to nonprofit organizations through corporate foundations or direct-giving programs. Entries provide a description of the company and its activities and specific information on giving programs and foundations, including: contact information, financial data (with assets, high and low gifts, and amount and number of employee matching gifts). Purpose and activities, limitations, types of support, application information, and sample grants (when available). Includes guidelines for grantseekers, a glossary, and bibliography.

Internet Sites & Resources

The process of researching individual donors can be long, labor-intensive and difficult. It involves networking, making contacts, and checking various news sources. Some of the following sites may help you in this process:

Ethics
Association of Professional Researchers for Advancement's Statement of
Ethics (www.aprahome.org/advancement/ethics.htm)

General Search Engines/Directories
AlltheWeb (www.alltheweb.com)
AltaVista (www.altavista.com)
Dogpile (www.dogpile.com)
Google (www.google.com)
Yahoo (www.yahoo.com)

News/Magazine Searches
Philanthropy Digest (www.fdncenter/org/pnd/)
Bizjournals.com (www.bizjournals.com/search.html)
Find Articles (www.findarticles.com)
Mag Portal.com (www.MagPortal.com). Magazine Article Search Engine Newspapers.com (www.newspapers.com). International directory of newspaper sites Regional Business Journals (www.bibliomaven.com/businessjournals.html)
CEO Wealth Meter (www.cnetivestor.com/ceometer/ceometer-1.asp). A list of top CEOs with their salaries and estimated annual compensation
Foundations Center's FAQs Researching Individual Donors (www.fdcenter.org). The Foundation Center's Frequently Asked Questions include sources for researching prospective individual donors.
Internet Prospector's People (www.internet-prospector.org). Biographical reference desk List of People, Wealth, & Gifts
The Giving Back Fund Foundations, a pool-asset community charitable foundation focusing primarily on the philanthropy of athletes and entertainers (www.givingback.org/GIVINGBACK/main/foundtaions.html).
Forbes.com (www.forbes.com/celebrity). Forbes Celebrity 100 (2001) that links to 100 of the Richest Celebrities Lists of People & Corporation (www.forbes.com/people). Links to 800 American CEOs, the Forbes 400 Richest Americans Fortune (www.fortune.com/powerwomen). 50 Most Powerful Women in Business Fortune.com (www.fortune.com/companies). Companies Home Page that provides access to company lists including the Fortune 500 list that can be browsed alphabetically by CEO name .
GoldSea 100 (www.goldsea.com/profiles/100/100.html). America's most successful Asian entrepreneurs
Hispanic Entrepreneurs 100 (www.hispaniconline.com). Top Companies owned by Hispanics
GuideStar (www.guidestar.org). The Donor's Guide to the Charitable Universe, a dbase of more than 700,000 nonprofit organizations. Includes access to IRS Form 990 (nonprofit organizations) and 990-PF (private foundations)

Corporate Executives
Hoover's Online - The Business Network (www.hoovers.com). Search public and private companies by name and executives. Provides access to all SEC filings

The resources listed on these pages are for information purposes only.
Inclusion of a resource in this Toolkit does not imply an endorsement by the W.K. Kellogg Foundation.